While it’s often said that “only the strong survive,” history shows that it’s the adaptable who truly thrive. In Part 1 of our Pivoting to Profitability series on oil and gas marketing, we explored how shifting regulatory policies have reshaped industry priorities. One of the most valuable skills a marketer brings to the table is […]

Vault Pressure Control published its inaugural 2022 Sustainability Report, providing transparency into the company’s initiatives related to Environmental, Social and Governance (ESG) performance. The digital ESG report was designed and developed by Prism Group in collaboration with TCO Land Services and Compliance, a leading provider of technology-based services. As Vault’s first Sustainability Report, report objectives […]

This article was published originally on Marketing Charts in March 2022. In a new report from Demand Gen Report and ON24, B2B marketers view webinars are one of the most successful tactics in generating leads at the top of the funnel.  The survey of more than 100 B2B marketing practitioners reveals that 45% of respondents […]

Thought Leadership is a powerful communications strategy for building a strong brand and generating both inbound interest and customer loyalty. Although most commonly used when marketing innovative, technology-based solutions, Thought Leadership can be an effective strategy in more competitive markets, too. There are three primary benefits making the case for Thought Leadership: Perhaps most important, […]

If you asked me two years ago who our top clients would be today, I would have guessed very wrong! Many of our most active clients provide technology-based solutions that improve the environmental performance of heavy industry, which speaks to how quickly markets have changed. Only a few years ago, this was not the case. […]

Although we work with many innovative companies selling technology-based solutions, many of our client companies are selling commodity-like services and products in highly competitive markets. Not every company we work with, as it turns out, has proverbial black box that turns crap into gold via some proprietary alchemy. Some examples include rental tools, oilfield services […]

This article was published originally on Marketing Charts in December 2021. Marketers are increasingly turning to videos to leverage video-focused social media platforms like YouTube and TikTok. In a recent survey, Vidyard and Content Marketing Institute found that 9 in 10 (88% of) organizations that use content marketing are using video for these purposes. The […]

SharpSpring, the leading marketing automation platform for small and medium-sized businesses, recently published an article on email marketing. We wanted to pass it along in the hopes it provides you with new ideas on how to measure email marketing campaigns. We have added our notes as a supplement. While digital channels are constantly evolving and […]

At Prism Group, we often cite the “Rule of 10,” which says that you must touch a prospect ten times before they will buy from you. More recent research, however, shows that for Business-to-Business (B2B) sales, the Rule of 13 is more accurate. Meaning, B2B buyers report reading 13 pieces of content before making a […]