To use your time and resources appropriately and drive results, there are a few questions to ask yourself before signing up for a social media platform. 

2023 is the year Artificial Intelligence-enabled chatbots reached new levels in their ability to automatically generate sophisticated content, including computer code, academic articles, and even passing the SAT college entrance examination. The most widely celebrated chatbot, ChatGPT, seemed to be the best of this next generation of AI by patterning natural speech.   With the release […]

Prism Group is a “content-focused SEO agency,” but not everyone knows what that means. Content Marketing, like many marketing buzzwords, can mean a variety of different things. So, let’s set the record straight on what we mean by “content-focused.” Based on how the current iteration of Google’s algorithm ranks websites, website content is a primary […]

If the connection between “Hiding the Body” and Digital Marketing is lost on you, don’t feel bad! It is a silly (yet appropriate) inside joke within the Digital Marketing community, right up there with the chicken crossing the road. The answer to the question of where to put something that you don’t want to see […]

Energy Tech, oilfield services, equipment and environmental services companies serving the Oil & Gas industry are faced with a variety of challenges when it comes to marketing their solutions to operators. Oil & Gas Marketing Challenges Some of the most notable Oil & Gas marketing challenges include: Fewer buyers. There are fewer buyers, as the […]

Vault Pressure Control published its inaugural 2022 Sustainability Report, providing transparency into the company’s initiatives related to Environmental, Social and Governance (ESG) performance. The digital ESG report was designed and developed by Prism Group in collaboration with TCO Land Services and Compliance, a leading provider of technology-based services. As Vault’s first Sustainability Report, report objectives […]

This article was published originally on Marketing Charts in March 2022. In a new report from Demand Gen Report and ON24, B2B marketers view webinars are one of the most successful tactics in generating leads at the top of the funnel.  The survey of more than 100 B2B marketing practitioners reveals that 45% of respondents […]

A frequent concern we hear from clients is they want to avoid the perception (and reality) of spamming people with their digital communications. In this article, we cover the difference and offer strategies for setting an effective marketing cadence. So, you have a well thought through marketing strategy, honed your message, put the right assets […]

Thought Leadership is a powerful communications strategy for building a strong brand and generating both inbound interest and customer loyalty. Although most commonly used when marketing innovative, technology-based solutions, Thought Leadership can be an effective strategy in more competitive markets, too. There are three primary benefits making the case for Thought Leadership: Perhaps most important, […]

If you asked me two years ago who our top clients would be today, I would have guessed very wrong! Many of our most active clients provide technology-based solutions that improve the environmental performance of heavy industry, which speaks to how quickly markets have changed. Only a few years ago, this was not the case. […]