In this Part 2 of describing our Brand DNA model, we focus on the building of a strong Message Platform for your marketing communications to stand on. As mentioned in Part 1, every company has a brand, and if you haven’t defined yours then your competition is probably doing it for you. Avoid becoming a […]

Every company has a brand, and if you haven’t defined yours then your competition is probably doing it for you. Allowing your competitors to define you in the marketplace is a dangerous omission in marketing strategy. In this Part 1, we cover the five elements of our Brand DNA model. If you aren’t actively managing […]

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