Content Strategy for Energy Innovators

Establish Thought Leadership and Generate Higher Quality Leads

Effective digital marketing puts your brand in front of your target audience wherever they may be looking. B2B buyers use digital channels to investigate alternatives, compare offerings, evaluate company reputations, and get peer input. Gaining visibility with the right audiences requires leveraging multiple digital channels with a variety of high-quality content on a consistent basis.

Content Development Planning

Content Marketing is the strategy for achieving critical marketing communications objectives and building momentum for innovative products and services. Our content development process is a proven methodology for creating high-quality marketing communications that help you achieve multiple goals. Informed by Strategic SEO, Brand DNA, and other factors, we work with you to develop a Content Development Strategy to achieve the four primary objectives of Content Marketing.

Content Marketing Objectives

When developing the content strategy, we evaluate each content piece (i.e., blog article, white paper, social media post, case study, video, etc.) from the perspective of achieving the four primary objectives of Content Marketing.

Learn More: Content Development Services

Planning

Strategic Keyword Analysis. We begin with a deep dive into analyzing the visibility of your brand vis-à-vis the competition. We leverage proven technology to compare your SEO placement to direct competitors and substitutes on high-intent, high-volume keywords to identify gaps and opportunities.

Content Development Plan. Based on the results of the Strategic Keyword Analysis and in collaboration with you, we develop a Content Development Plan designed to close the gaps between you and your competition and leverage your strengths. In the Content Development Plan, we create a 6–12-month schedule of blog articles, white papers, webinars, competitive comparisons, and other content assets targeted to specific audiences and stages of the Buyer’s Journey. This provides the foundation for consistency and collaboration.

Marketing Calendar. Once the Content Development Plan is approved, we update and maintain a cloud-based Marketing Calendar to manage the development process, optimizing the time of your Subject Matter Experts and building in the necessary ingredients for moving the needle on content objectives.