- Proven processes to harness creativity in a focused, targeted way
- Develop a Message Platform to guide consistency of all market-facing communications
- Prevents the competition from positioning your organization in an unfavorable light
- Helps you avoid common naming mistakes that are difficult to recover from
- Memorable brands that are authentic to your Brand DNA and message platform
Digital Marketing for Energy Innovation
BENEFITS OF PRISM GROUP
Branding Services for Energy Innovators
Proven Strategies for Success
Effective marketers know what they are going to say before they say it, which requires knowing yourself, your competitors, and your target audiences. It’s about taking a deep dive into your brand, challenging assumptions, analyzing what works, identifying what isn’t working, and leveraging that information and experience to develop a winning strategy.
Brand DNA Workshop™
An effective marketing communications effort is built on the foundation of a compelling and credible message platform. Using our Brand DNA Workshop, we take a deep dive into your messaging and the Message Platforms of your competitors. Our findings shape the roadmap for how to highlight your core competencies, share your values and personality, and achieve your business initiatives and goals.
If you don’t define your brand, your competition will do it for you. We hate to break it to you, but your company doesn’t exist in a vacuum and neither do your offerings. Even if your innovation has the potential to disrupt established markets and change the world, you are always competing against the status quo. Others are marketing to the same audience you are, and their offerings may look a lot like yours. In fact, if you don’t have competition, then you likely don’t have much of a business opportunity.
To stand out, your brand and digital marketing strategy must be built on the foundation of what makes you different and draw a sharp contrast with the competition.
Brand DNA™
Brand DNA is your defined Message Platform consisting of four elements:
- Core Competency: Your expertise at the most basic level, what you do.
- Brand Promise: The one thing that you deliver every time for your customers and that they want to experience time and again.
- Value Proposition: The benefits, both qualitative and quantitative, that customers get from partnering with you, although they might be able to get these benefits from competitors.
- Brand Position: What makes you different to your target market, the position you claim in the competitive landscape.
In our Brand DNA Workshop diagnostic toolbox, we collaborate with you to develop and/or refine your current market-facing messaging to ensure they are differentiated, unique to your core competency and mission, and resonate with your target audiences. We come to the Brand DNA Workshop with decades of experience in Energy, Oil and Gas, Environmental Services, and other related markets.
Brand Name Workshop™
A disciplined process based on proven methodologies for developing brand names that are not only memorable, but also authentic to your brand. Developing brand names is often considered a creative and mysterious art, and although there is a lot of creativity that goes into it, there is also a lot of science.
Logo Development and Brand Identity
Once you have a brand name, a compelling logo maximizes its impact. We have helped develop some of the most recognizable brand names and logos in their industry sectors:
Let's Get Started.
Contact us today to learn how we can help you achieve your marketing objectives with Consistent, Credible Communications™