When Lightning Eliminators and Consultants (LEC) – a global leader in lightning protection – saw stagnant inbound leads and digital engagement, they knew it was time to modernize their marketing approach. Despite groundbreaking innovations like the Dissipation Array® System (DAS®) and Retractable Grounding Assembly® (RGA®), their online presence wasn’t telling the story that matched their technology leadership.
Within just five months, the results were striking:
- 84% increase in conversions
- 68% reduction in cost per conversion
- 45% more top-10 Google rankings
- 261% surge in AI mentions, boosting visibility and thought leadership
And perhaps most importantly – sales bookings and revenue for 2025 are projected up 15–20% over the prior year.
This partnership proves that with the right strategy and execution, digital marketing can directly accelerate sales growth in even the most technical B2B industries.
Ready to see results like this? Download the full case study to see how Prism Group helped Lightning Eliminators turn inbound marketing into a growth engine — and how your business can do the same.
