When Lightning Eliminators and Consultants (LEC) – a global leader in lightning protection – saw stagnant inbound leads and digital engagement, they knew it was time to modernize their marketing approach. Despite groundbreaking innovations like the Dissipation Array® System (DAS®) and Retractable Grounding Assembly® (RGA®), their online presence wasn’t telling the story that matched their […]

In a crowded subscription market where low-cost competitors and online legal services are fighting for the same customers, even long-established brands can find themselves losing ground. When a national legal defense plan provider saw memberships falling and acquisition costs rising, the leadership team knew they couldn’t simply outspend the competition—they needed to outthink them. They […]

While it’s often said that “only the strong survive,” history shows that it’s the adaptable who truly thrive. In Part 1 of our Pivoting to Profitability series on oil and gas marketing, we explored how shifting regulatory policies have reshaped industry priorities. One of the most valuable skills a marketer brings to the table is […]

Across every industry, country and company, there is one common experience every marketer can attest to: the sudden need to pivot. Despite perfectly laid plans and ample annual planning, no marketing department is immune to changes in the world around them. In our view, it is the marketer’s job to know when to pivot and […]