While it’s often said that “only the strong survive,” history shows that it’s the adaptable who truly thrive. In Part 1 of our Pivoting to Profitability series on oil and gas marketing, we explored how shifting regulatory policies have reshaped industry priorities. One of the most valuable skills a marketer brings to the table is […]

Last week we were at Biogas Americas 2025, the annual conference of the American Biogas Council (ABC). Based on our experience the event lived up to the claim it is the largest biogas conference and tradeshow in North America. Over 2,200 people from the global biogas industry descended on Denver to learn, network, and display […]

Full-spectrum Digital Marketing solution delivers rapid results. SITUATION. An Energy Tech company was challenged to accelerate adoption of its innovative technology for reducing routine flaring and venting of natural gas. After acquiring a handful of small and mid-sized oil and gas producers as customers, new customer acquisition was slow going. As the competition grew, it […]

SharpSpring, the leading marketing automation platform for small and medium-sized businesses, recently published an article on omni-channel marketing strategies. We wanted to pass it along in the hope it helps you get a better idea of what the buzzword “omni-channel marketing” is all about and how you might implement it for your business.  You’ve created […]

If digital marketing was important six weeks ago, it is invaluable in the era of self-quarantines, social distancing and travel restrictions. At some point, however, the virus will run its course and we can go back to work. Once we all get back to business, everything will return to normal and be just like it […]

The Secrets to a Successful Product Launch. How to achieve product liftoff. Launching a new offering is a big deal and you rarely get a second chance to come to market. For this reason it is important to get it right the first time. If you are selling a complex or innovative offering to a […]

DENVER, CO (May 8, 2018) – Prism Group, the leader in marketing and investor relations solutions for the Oil & Gas, Energy Tech, Oilfield Services and Energy Finance sectors, today announced it has earned recognition from SharpSpring as a Silver Certified agency partner. Certification is granted to agencies that demonstrate expertise and knowledge of the SharpSpring […]