- Expertise in Energy markets means we get up to speed on your story faster, you don’t have to teach us the business
- Maximize the efficiency of Subject Matter Expert involvement
- Efficient project management to get your website launched on time
- Ensure your messaging is consistent with your Brand DNA
- Robust and simple to use
Digital Marketing for Energy Innovation
BENEFITS OF PRISM GROUP
Websites for Energy Innovators
Websites That Drive Business
If All Roads Lead to Rome, Then All Prospects Go To Your Website
Just as the saying goes, “All roads lead to Rome,” in Digital Marketing, “All channels lead to your website!” Ensure your website meets the performance standards you expect in terms of appearance and functionality. Your website is a round-the-clock marketing and sales specialist constantly attracting interest and converting leads.
Whether you need a new website from the ground-up or a refresh, we can design, develop, deploy, and manage your online presence, which is the hub where potential buyers and customers engage with your brand.
Our services include:
- Professional In-House Design
- Content Development
- Custom SEO
- Frictionless User Experience
- Hosting
- Maintenance and Management
WordPress Specialization
If you are looking to design a new website, we are a WordPress shop. Specializing in WordPress offers numerous advantages, making it a smart choice for nearly all B2B website applications. WordPress is a powerful, flexible, and widely used content management system (CMS) that allows designers to create websites that are both visually appealing and highly functional. By mastering WordPress, our designers can provide you with a robust platform that supports various needs and content types.
If you looking to build off of your existing website (maintenance and management), we are NOT limited to WordPress. Visit our Maintenance and Management page.
One of the key benefits of focusing on WordPress is its extensive range of themes and plugins, which enable designers to customize websites to meet specific requirements and enhance user experience. This versatility allows designers to cater to diverse industries and client preferences, providing tailored solutions that align with their branding and business objectives. Additionally, WordPress is known for its user-friendly interface, making it easier for clients to manage their own content without requiring extensive technical knowledge.
Also, WordPress is SEO-friendly by nature, allowing us to implement effective search engine optimization strategies that help our client websites rank higher in search engine results. This is crucial for driving organic traffic and improving online visibility, ultimately contributing to your overall digital marketing success.
Our WordPress Website Development Process
Our proven process consists eight primary steps:
- Discovery. We sit down with you to understand your Message Platform, or develop it in our Brand DNA™ Workshop. At this stage we have already scoped the project and worked with you to develop a mutually agreed Sitemap (i.e., navigation scheme). During this phase we confirm style guidelines, assess existing content and graphic assets, and website performance goals.
- Planning. We build a Project Plan to guide the process and ensure efficient, timely development of your website, consistent with your goals.
- Content Development. We develop the content in a Content Document for defining the information on each page of the Sitemap.
- Design. We develop a Homepage and Content Page design concept, based on your brand personality (e.g., high-tech, rugged, sophisticated, friendly, etc.). Once approved, we then create the web pages for each page of the Sitemap.
- Integrate. We integrate the approved content from the Content Document into the web pages, test the site for performance, and troubleshoot any major issues.
- Executive Review. During the Executive Review phase, your team, advisors, Board, and other key stakeholders can review the website on a secure staging environment and provide feedback. We then update/edit the site for approved changes in preparation for launch.
- SEO and Final QA. We perform final SEO work and quality checks in preparation for launch.
- Your website goes live!
Let's Get Started.
Contact us today to learn how we can help you achieve your marketing objectives with Consistent, Credible Communications™