This article was published originally on Marketing Charts in March 2022. In a new report from Demand Gen Report and ON24, B2B marketers view webinars are one of the most successful tactics in generating leads at the top of the funnel.  The survey of more than 100 B2B marketing practitioners reveals that 45% of respondents […]

This article was published originally on Marketing Charts in December 2021. Marketers are increasingly turning to videos to leverage video-focused social media platforms like YouTube and TikTok. In a recent survey, Vidyard and Content Marketing Institute found that 9 in 10 (88% of) organizations that use content marketing are using video for these purposes. The […]

Webinars have been part of Digital Marketing strategies for some time, but recently they have grown in importance in the age of reduced travel budgets, event cancellations and working from home. Even after the current crisis has passed, it is likely that virtual events will remain an important part of marketing strategies. Webinars and virtual […]