Thought Leadership is a powerful communications strategy for building a strong brand and generating both inbound interest and customer loyalty. Although most commonly used when marketing innovative, technology-based solutions, Thought Leadership can be an effective strategy in more competitive markets, too. There are three primary benefits making the case for Thought Leadership: Perhaps most important, […]

This article was published originally on Marketing Charts in December 2021. Marketers are increasingly turning to videos to leverage video-focused social media platforms like YouTube and TikTok. In a recent survey, Vidyard and Content Marketing Institute found that 9 in 10 (88% of) organizations that use content marketing are using video for these purposes. The […]

This article was published originally on Marketing Charts in November 2021. How are B2B marketers going about mastering a successful B2B account-based marketing (ABM) strategy? The latest report [download page] from Demand Gen Report, MOI, Rollwords, Salesforce and Triblio delves into this from a variety of angles, finding that most ABM marketers are creating assets tailored to […]

ABM, or Account-Based Marketing, is the newest buzzword in digital marketing. In our view, ABM is nothing new. Effective sales and marketing organizations have been using targeted approaches for many decades, it is just that technology has caught-up with what the real world. In short, ABM is an umbrella term for integrating sales and marketing […]

SharpSpring, the leading marketing automation platform for small and medium-sized businesses, recently published an article on email marketing. We wanted to pass it along in the hopes it provides you with new ideas on how to measure email marketing campaigns. We have added our notes as a supplement. While digital channels are constantly evolving and […]