This article was published originally on Marketing Charts in November 2021. How are B2B marketers going about mastering a successful B2B account-based marketing (ABM) strategy? The latest report [download page] from Demand Gen Report, MOI, Rollwords, Salesforce and Triblio delves into this from a variety of angles, finding that most ABM marketers are creating assets tailored to […]

SharpSpring, the leading marketing automation platform for small and medium-sized businesses, recently published an article on email marketing. We wanted to pass it along in the hopes it provides you with new ideas on how to measure email marketing campaigns. We have added our notes as a supplement. While digital channels are constantly evolving and […]

At Prism Group, we often cite the “Rule of 10,” which says that you must touch a prospect ten times before they will buy from you. More recent research, however, shows that for Business-to-Business (B2B) sales, the Rule of 13 is more accurate. Meaning, B2B buyers report reading 13 pieces of content before making a […]