To use your time and resources appropriately and drive results, there are a few questions to ask yourself before signing up for a social media platform. 

2023 is the year Artificial Intelligence-enabled chatbots reached new levels in their ability to automatically generate sophisticated content, including computer code, academic articles, and even passing the SAT college entrance examination. The most widely celebrated chatbot, ChatGPT, seemed to be the best of this next generation of AI by patterning natural speech.   With the release […]

Prism Group is a “content-focused SEO agency,” but not everyone knows what that means. Content Marketing, like many marketing buzzwords, can mean a variety of different things. So, let’s set the record straight on what we mean by “content-focused.” Based on how the current iteration of Google’s algorithm ranks websites, website content is a primary […]

If the connection between “Hiding the Body” and Digital Marketing is lost on you, don’t feel bad! It is a silly (yet appropriate) inside joke within the Digital Marketing community, right up there with the chicken crossing the road. The answer to the question of where to put something that you don’t want to see […]

Dun & Bradstreet (D&B) recently published their 7th Annual B2B Sales and Marketing Report. D&B surveyed 500 B2B sales and marketing decision makers in the US, UK and Canada. They discovered that “…the overwhelming majority of B2B organizations of all sizes have widely acknowledged that data quality is important. And 73% of respondents reported that […]

When we started Prism Group, the first thing we purchased was a marketing automation platform, even before printing business cards, launching a website or building sales pitchbook. As a small digital marketing agency in Denver competing against Big City firms, we needed the competitive edge that comes from marketing automation. A marketing automation platform is […]