This article was published originally on Marketing Charts in March 2022. In a new report from Demand Gen Report and ON24, B2B marketers view webinars are one of the most successful tactics in generating leads at the top of the funnel.  The survey of more than 100 B2B marketing practitioners reveals that 45% of respondents […]

A frequent concern we hear from clients is they want to avoid the perception (and reality) of spamming people with their digital communications. In this article, we cover the difference and offer strategies for setting an effective marketing cadence. So, you have a well thought through marketing strategy, honed your message, put the right assets […]

Thought Leadership is a powerful communications strategy for building a strong brand and generating both inbound interest and customer loyalty. Although most commonly used when marketing innovative, technology-based solutions, Thought Leadership can be an effective strategy in more competitive markets, too. There are three primary benefits making the case for Thought Leadership: Perhaps most important, […]

If you asked me two years ago who our top clients would be today, I would have guessed very wrong! Many of our most active clients provide technology-based solutions that improve the environmental performance of heavy industry, which speaks to how quickly markets have changed. Only a few years ago, this was not the case. […]

Although we work with many innovative companies selling technology-based solutions, many of our client companies are selling commodity-like services and products in highly competitive markets. Not every company we work with, as it turns out, has proverbial black box that turns crap into gold via some proprietary alchemy. Some examples include rental tools, oilfield services […]

This article was published originally on Marketing Charts in December 2021. Marketers are increasingly turning to videos to leverage video-focused social media platforms like YouTube and TikTok. In a recent survey, Vidyard and Content Marketing Institute found that 9 in 10 (88% of) organizations that use content marketing are using video for these purposes. The […]

This article was published originally on Marketing Charts in November 2021. How are B2B marketers going about mastering a successful B2B account-based marketing (ABM) strategy? The latest report [download page] from Demand Gen Report, MOI, Rollwords, Salesforce and Triblio delves into this from a variety of angles, finding that most ABM marketers are creating assets tailored to […]

ABM, or Account-Based Marketing, is the newest buzzword in digital marketing. In our view, ABM is nothing new. Effective sales and marketing organizations have been using targeted approaches for many decades, it is just that technology has caught-up with what the real world. In short, ABM is an umbrella term for integrating sales and marketing […]

SharpSpring, the leading marketing automation platform for small and medium-sized businesses, recently published an article on email marketing. We wanted to pass it along in the hopes it provides you with new ideas on how to measure email marketing campaigns. We have added our notes as a supplement. While digital channels are constantly evolving and […]

Webinars have been part of Digital Marketing strategies for some time, but recently they have grown in importance in the age of reduced travel budgets, event cancellations and working from home. Even after the current crisis has passed, it is likely that virtual events will remain an important part of marketing strategies. Webinars and virtual […]