Although we work with many innovative companies selling technology-based solutions, many of our client companies are selling commodity-like services and products in highly competitive markets. Not every company we work with, as it turns out, has proverbial black box that turns crap into gold via some proprietary alchemy. Some examples include rental tools, oilfield services […]

This article was published originally on Marketing Charts in December 2021. Marketers are increasingly turning to videos to leverage video-focused social media platforms like YouTube and TikTok. In a recent survey, Vidyard and Content Marketing Institute found that 9 in 10 (88% of) organizations that use content marketing are using video for these purposes. The […]

This article was published originally on Marketing Charts in November 2021. How are B2B marketers going about mastering a successful B2B account-based marketing (ABM) strategy? The latest report [download page] from Demand Gen Report, MOI, Rollwords, Salesforce and Triblio delves into this from a variety of angles, finding that most ABM marketers are creating assets tailored to […]

ABM, or Account-Based Marketing, is the newest buzzword in digital marketing. In our view, ABM is nothing new. Effective sales and marketing organizations have been using targeted approaches for many decades, it is just that technology has caught-up with what the real world. In short, ABM is an umbrella term for integrating sales and marketing […]

SharpSpring, the leading marketing automation platform for small and medium-sized businesses, recently published an article on email marketing. We wanted to pass it along in the hopes it provides you with new ideas on how to measure email marketing campaigns. We have added our notes as a supplement. While digital channels are constantly evolving and […]

Webinars have been part of Digital Marketing strategies for some time, but recently they have grown in importance in the age of reduced travel budgets, event cancellations and working from home. Even after the current crisis has passed, it is likely that virtual events will remain an important part of marketing strategies. Webinars and virtual […]

At Prism Group, we often cite the “Rule of 10,” which says that you must touch a prospect ten times before they will buy from you. More recent research, however, shows that for Business-to-Business (B2B) sales, the Rule of 13 is more accurate. Meaning, B2B buyers report reading 13 pieces of content before making a […]