When Lightning Eliminators and Consultants (LEC) – a global leader in lightning protection – saw stagnant inbound leads and digital engagement, they knew it was time to modernize their marketing approach. Despite groundbreaking innovations like the Dissipation Array® System (DAS®) and Retractable Grounding Assembly® (RGA®), their online presence wasn’t telling the story that matched their […]

In a crowded subscription market where low-cost competitors and online legal services are fighting for the same customers, even long-established brands can find themselves losing ground. When a national legal defense plan provider saw memberships falling and acquisition costs rising, the leadership team knew they couldn’t simply outspend the competition—they needed to outthink them. They […]

While it’s often said that “only the strong survive,” history shows that it’s the adaptable who truly thrive. In Part 1 of our Pivoting to Profitability series on oil and gas marketing, we explored how shifting regulatory policies have reshaped industry priorities. One of the most valuable skills a marketer brings to the table is […]

Across every industry, country and company, there is one common experience every marketer can attest to: the sudden need to pivot. Despite perfectly laid plans and ample annual planning, no marketing department is immune to changes in the world around them. In our view, it is the marketer’s job to know when to pivot and […]

To use your time and resources appropriately and drive results, there are a few questions to ask yourself before signing up for a social media platform. 

2023 is the year Artificial Intelligence-enabled chatbots reached new levels in their ability to automatically generate sophisticated content, including computer code, academic articles, and even passing the SAT college entrance examination. The most widely celebrated chatbot, ChatGPT, seemed to be the best of this next generation of AI by patterning natural speech.   With the release […]

Prism Group is a “content-focused SEO agency,” but not everyone knows what that means. Content Marketing, like many marketing buzzwords, can mean a variety of different things. So, let’s set the record straight on what we mean by “content-focused.” Based on how the current iteration of Google’s algorithm ranks websites, website content is a primary […]

If the connection between “Hiding the Body” and Digital Marketing is lost on you, don’t feel bad! It is a silly (yet appropriate) inside joke within the Digital Marketing community, right up there with the chicken crossing the road. The answer to the question of where to put something that you don’t want to see […]

A frequent concern we hear from clients is they want to avoid the perception (and reality) of spamming people with their digital communications. In this article, we cover the difference and offer strategies for setting an effective marketing cadence. So, you have a well thought through marketing strategy, honed your message, put the right assets […]

Thought Leadership is a powerful communications strategy for building a strong brand and generating both inbound interest and customer loyalty. Although most commonly used when marketing innovative, technology-based solutions, Thought Leadership can be an effective strategy in more competitive markets, too. There are three primary benefits making the case for Thought Leadership: Perhaps most important, […]