A lot has happened in 2021 and we are excited about launching into the New Year! As we close out the year, we completed our fifth year in business. From an expanded client base to new offerings and then kicking-off The Spectrum thought leadership series, this year has been a big leap forward for Prism […]

In this Part 2 of describing our Brand DNA model, we focus on the building of a strong Message Platform for your marketing communications to stand on. As mentioned in Part 1, every company has a brand, and if you haven’t defined yours then your competition is probably doing it for you. Avoid becoming a […]

Every company has a brand, and if you haven’t defined yours then your competition is probably doing it for you. Allowing your competitors to define you in the marketplace is a dangerous omission in marketing strategy. In this Part 1, we cover the five elements of our Brand DNA model. If you aren’t actively managing […]

Short answer… it’s complicated! BUT it is possible and there are common sense strategies that work. Let’s attempt to demystify Google a little bit and turn an algorithm into a strategy. More often than not, when people reach out to us for help with Digital Marketing, one of their first questions is “How can I […]

In 1991, Crossing the Chasm was released and it quickly became the marketing Bible for technology entrepreneurs. Since then, Geoffrey Moore’s business classic has been updated twice and remains one of the most relevant pieces in the modern marketing body of knowledge. That is why I find it surprising that many technology marketers and entrepreneurs […]

Welcome to the first installment of The Spectrum! The Spectrum is where we break down marketing into a variety of topics that we hope will give you ideas, practical knowledge you can use, some entertainment and maybe some inspiration.   The idea for The Spectrum came from our client work. Our most successful clients are […]

SharpSpring, the leading marketing automation platform for small and medium-sized businesses, recently published an article on email marketing. We wanted to pass it along in the hopes it provides you with new ideas on how to measure email marketing campaigns. We have added our notes as a supplement. While digital channels are constantly evolving and […]

Content marketing has established itself as a highly effective method for marketing and selling innovative offerings (services or products) in B2B markets. For companies seeking to establish a Thought Leadership position and secure the many benefits conferred upon the company occupying that enviable space, Content Marketing is the operative strategy. We recommend using a variety […]