What's New and 2021 in Review

A lot has happened in 2021 and we are excited about launching into the New Year! As we close out the year, we completed our fifth year in business. From an expanded client base to new offerings and then kicking-off The Spectrum thought leadership series, this year has been a big leap forward for Prism Group and our clients.

None of this would be possible without our entire circle of supporters and friends. We want to extend our deep gratitude to our employees, partners, investors and clients for helping Tell Stories That Matter. We hope you get the opportunity to strengthen and renew relationships with friends and family this holiday season.

#1 – Welcome to The Spectrum! In November we launched the first issue of our Thought Leadership series on Digital Marketing and provided a preview of things to come. Read more.

#2 – The Lifecycle Approach to Marketing (Marketing Innovative Solutions). We cover the Technology Adoption Lifecycle and the implications for marketing communications at each stage. Read more.

#3 – How Do I Make Google Like Me? In highly competitive markets, showing up on page one of Google searches is critical, and we tell you how to do it for boosting organic search results and the ROI of digital advertising. Read more.

B2B Marketers Are Using a Variety of ABM Content Delivery Approaches. If you are running an Account-Based Marketing (ABM) initiative, this article covering the types of content B2B marketers are using to get results is a must read! Read more.

#4 – Brand DNA Part 1 – Your Brand Identity. Every company has a brand, and if you haven’t defined yours then your competition is probably doing it for you. In Part 1 of Brand DNA we cover the elements of B2B brands. Read more.

#5 – Brand DNA Part 2 – Building a Strong Message Platform to Stand On. Success is not an accident! In Part 2 of Brand DNA, we focus on how to build a strong Message Platform for your marketing communications to stand on. Read more.

Most Popular Video Types for Content Marketing. Marketers are increasingly turning to videos and the Content Marketing Institute found that 9 in 10 (88% of) organizations that use content marketing are using video for these purposes. Read more.

We are publishing new content several times each month and we encourage you to follow us on LinkedIn to get updates quickly!

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About Prism Group

Prism Group is a full-spectrum, multi-talented B2B agency focused on Energy Tech, Technology, Energy, Services and Media markets. Our work is telling stories that matter, because our clients are working to change the world for the better. What makes us different is that we put into action the strategies we recommend – we get it done, so you can get results and increase the value of your business.