Although we work with many innovative companies selling technology-based solutions, many of our client companies are selling commodity-like services and products in highly competitive markets. Not every company we work with, as it turns out, has proverbial black box that turns crap into gold via some proprietary alchemy. Some examples include rental tools, oilfield services […]

A lot is happening at Prism Group! As the economy picks-up, more companies are taking a hard look at their Digital Marketing assets and coming to the conclusion that their websites are in need of a long-deserved update. In just the past several months, we have launched four new websites for clients and more are […]

Outsourced Marketing is simply the strategy of delegating marketing activities and tasks to an external agency or company. Instead of maintaining an in-house marketing team, your business might choose to collaborate with specialized marketing agencies to handle various aspects of your marketing strategy and execution. The benefits of outsourced marketing include: A good external marketing […]

When we started Prism Group, the first thing we purchased was a marketing automation platform, even before printing business cards, launching a website or building sales pitchbook. As a small digital marketing agency in Denver competing against Big City firms, we needed the competitive edge that comes from marketing automation. A marketing automation platform is […]

At Prism Group, we often cite the “Rule of 10,” which says that you must touch a prospect ten times before they will buy from you. More recent research, however, shows that for Business-to-Business (B2B) sales, the Rule of 13 is more accurate. Meaning, B2B buyers report reading 13 pieces of content before making a […]

We know this is a difficult time for everyone as we cope with the impacts of social distancing policies to limit the spread of the Coronavirus. I saw this chart illustrating how B2B marketers are adjusting their budgets in light of restrictions that have essentially brought trade shows to a halt. We are sharing this […]

Content marketing has established itself as a highly effective method for marketing and selling innovative offerings (services or products) in B2B markets. For companies seeking to establish a Thought Leadership position and secure the many benefits conferred upon the company occupying that enviable space, Content Marketing is the operative strategy. We recommend using a variety […]

Prism Group designs, develops, hosts and maintains reliable websites that sell your story and strengthen your brand with customers, prospects and investors. We offer the Essential Website Solution at an affordable, fixed cost. When you are ready, we can help take your online presence to the next level with Enhanced Services to transform your online presence […]