What’s New at Prism Group (Websites for Digital Marketing)

A lot is happening at Prism Group! As the economy picks-up, more companies are taking a hard look at their Digital Marketing assets and coming to the conclusion that their websites are in need of a long-deserved update. In just the past several months, we have launched four new websites for clients and more are in the queue!

Here is a quick review of some recent sites we have launched and what makes them special.

Streamline Innovations

Innovative solutions from Streamline Innovations convert pollution into non-toxic, value-added products that can be used to strengthen the circular economy. The company’s proven chemistry and technology converts hydrogen sulfide – a poisonous contaminate – into elemental sulfur that is used to make fertilizer. Instead of flaring gas contaminated with H2S, which eliminates the H2S but generates other pollutants that cause acid rain, Streamline Innovations is literally turning pollution into food.

What we did:

We collaborated with Streamline to define their message platform through our Brand DNA process and developed a visual design that conveys the company’s ESG brand.
Created a sitemap optimizing for SEO/SEM performance and organic inbound lead generation.
Wrote content targeted to specific buyer personas for connecting with the multiple roles on corporate buying teams.
Prism Group provides the complete website solution, including SEO and advanced search engine marketing techniques to make sure Streamline is easy to find and facilitate organic inbound lead generation.

Coldstream Energy

Flaring of natural gas from wells drilled in areas without adequate pipeline infrastructure wastes valuable natural resources. Coldstream Energy’s proprietary Coldstream Refrigeration Units put micro midstream gas processing on the wellsite to convert “waste gas” that would otherwise be flared into valuable product that can be sold, boosting economics, reducing emissions and improving the sustainability of the oil and gas industry.

What we did:

In our Brand DNA process, we worked with Coldstream Energy to first develop a new message platform that focused on the environmental performance and ESG elements of the company’s value proposition.
Our design inspiration, using technical product renderings, combined a “high tech” and “environmental” theme to demonstrate Coldstream Energy’s technology-based approach to eliminating flaring.
Prism Group provides the entire solution.

Elite Services and Technologies

The Elite companies are a family-run business built from the ground-up. Serving oil and gas operators in Colorado and North Dakota, Elite is justifiably proud of their track record, but needed a new website to compete and win in the digital marketing landscape.

What we did:

We wanted to emphasize the importance of Elite’s family-run, performance culture.
Through our Brand DNA process, we developed the Brand Promise, We Take Your Success Personally, which communicates that at Elite, you are not just another customer, partner or employee – you are family.
The updated modern design is appealing, and the navigation helps visitors get information they need on Elite’s extensive offerings efficiently and fast.
Prism Group provides the entire solution.

Yofumo Technologies

Yofumo has established a valuable niche in gaseous ozone decontamination. The company’s solutions have multiple applications, and the challenge was to craft a brand that appealed to a diverse range of industries by communicating their environmental value proposition to each.

What we did:

We initiated the project with a Brand DNA workshop, which led to the development of the Brand Promise of making the world a better place by extending the planet’s agricultural resources with Natural, Safe and Effective decontamination of agricultural products and medical instruments.
The eye-popping design is enhanced with high-quality photography and images.
Crafted a value proposition tagline for each target market, to speak to different audiences effectively.
Created a sitemap that maximizes the potential for SEO/SEM and organic inbound lead generation.
Prism Group provides the entire solution.

The Prism Group Difference

These new websites were built to be the hubs for multi-channel Digital Marketing initiatives, including email campaigns, paid search, social media (LinkedIn) and other channels.

Compelling messaging. Each website featured above involved a Brand DNA Workshop designed to extract the essential elements of the companies’ unique Message Platform.

ESG and Sustainability expertise. We have extensive knowledge of ESG issues and how to resonate to target audiences that seek environmental performance solutions, including industry and the investment community.

Easy to update. We are a WordPress shop, because it is a proven Content Management System with significant developer support. WordPress makes it easy for company staff to get trained, so they can make updates on their own if desired.

Optimized for SEO/SEM performance. Solutions from most technology-driven companies have multiple applications, sometimes to very disparate industries. We know how to develop a sitemap navigation that enhances the visitor experience and facilitates SEO/SEM.

Eye-catching graphics. Our websites are known for their engaging imagery and deft use of graphics to lead the eye of the visitor to key message points and strengthen the company’s brand.

Content development. Our experience working with technology-driven companies helps us develop content both independently and in collaboration with the client, speeding new content to the market.

About Prism Group

We are a full-spectrum, multi-talented B2B agency focused on Energy Tech, Technology, Energy, Services and Media markets. Our work is telling stories that matter, because our clients are working to change the world for the better. What makes us different is that we put into action the strategies we recommend – we get it done, so you can get results and increase the value of your business.