What’s New

The place for digital marketing tips news, case studies and general marketing information.

26Aug '20

5 Points About ABM Tools and Priorities

ABM, or Account-Based Marketing, is the newest buzzword in digital marketing. In our view, ABM is nothing new. Effective sales and marketing organizations have been using targeted approaches for many decades, it is just that technology has caught-up with what the real world. In short, ABM is an umbrella term for integrating sales and marketing […]

17Jun '20

Omni-Channel Marketing Strategies for 2020

SharpSpring, the leading marketing automation platform for small and medium-sized businesses, recently published an article on omni-channel marketing strategies. We wanted to pass it along in the hope it helps you get a better idea of what the buzzword “omni-channel marketing” is all about and how you might implement it for your business.  You’ve created […]

01Jun '20

How to Measure Email Marketing Success

SharpSpring, the leading marketing automation platform for small and medium-sized businesses, recently published an article on email marketing. We wanted to pass it along in the hopes it provides you with new ideas on how to measure email marketing campaigns. We have added our notes as a supplement. While digital channels are constantly evolving and […]

07May '20

Your Marketing Is Only As Good As Your Data

Dun & Bradstreet (D&B) recently published their 7th Annual B2B Sales and Marketing Report. D&B surveyed 500 B2B sales and marketing decision makers in the US, UK and Canada. They discovered that “…the overwhelming majority of B2B organizations of all sizes have widely acknowledged that data quality is important. And 73% of respondents reported that […]

01May '20

The 7 Reasons Your Business Can’t Survive Without Marketing Automation

When we started Prism Group, the first thing we purchased was a marketing automation platform, even before printing business cards, launching a website or building sales pitchbook. As a small digital marketing agency in Denver competing against Big City firms, we needed the competitive edge that comes from marketing automation. A marketing automation platform is […]