A lot is happening at Prism Group! As the economy picks-up, more companies are taking a hard look at their Digital Marketing assets and coming to the conclusion that their websites are in need of a long-deserved update. In just the past several months, we have launched four new websites for clients and more are […]
ABM, or Account-Based Marketing, is the newest buzzword in digital marketing. In our view, ABM is nothing new. Effective sales and marketing organizations have been using targeted approaches for many decades, it is just that technology has caught-up with what the real world. In short, ABM is an umbrella term for integrating sales and marketing […]
SharpSpring, the leading marketing automation platform for small and medium-sized businesses, recently published an article on omni-channel marketing strategies. We wanted to pass it along in the hope it helps you get a better idea of what the buzzword “omni-channel marketing” is all about and how you might implement it for your business. You’ve created […]
SharpSpring, the leading marketing automation platform for small and medium-sized businesses, recently published an article on email marketing. We wanted to pass it along in the hopes it provides you with new ideas on how to measure email marketing campaigns. We have added our notes as a supplement. While digital channels are constantly evolving and […]
At some point in their journey, most businesses conclude that they need professional marketing assistance. There are two ways to acquire that expertise – hiring full-time employees or outsourcing to a consultant or agency. There are pros and cons to both approaches, and this article is written for the executive or manager who is considering […]
Dun & Bradstreet (D&B) recently published their 7th Annual B2B Sales and Marketing Report. D&B surveyed 500 B2B sales and marketing decision makers in the US, UK and Canada. They discovered that “…the overwhelming majority of B2B organizations of all sizes have widely acknowledged that data quality is important. And 73% of respondents reported that […]
When we started Prism Group, the first thing we purchased was a marketing automation platform, even before printing business cards, launching a website or building sales pitchbook. As a small digital marketing agency in Denver competing against Big City firms, we needed the competitive edge that comes from marketing automation. A marketing automation platform is […]
Webinars have been part of Digital Marketing strategies for some time, but recently they have grown in importance in the age of reduced travel budgets, event cancellations and working from home. Even after the current crisis has passed, it is likely that virtual events will remain an important part of marketing strategies. Webinars and virtual […]
If digital marketing was important six weeks ago, it is invaluable in the era of self-quarantines, social distancing and travel restrictions. At some point, however, the virus will run its course and we can go back to work. Once we all get back to business, everything will return to normal and be just like it […]
At Prism Group, we often cite the “Rule of 10,” which says that you must touch a prospect ten times before they will buy from you. More recent research, however, shows that for Business-to-Business (B2B) sales, the Rule of 13 is more accurate. Meaning, B2B buyers report reading 13 pieces of content before making a […]