Although we work with many innovative companies selling technology-based solutions, many of our client companies are selling commodity-like services and products in highly competitive markets. Not every company we work with, as it turns out, has proverbial black box that turns crap into gold via some proprietary alchemy. Some examples include rental tools, oilfield services […]

A lot has happened in 2021 and we are excited about launching into the New Year! As we close out the year, we completed our fifth year in business. From an expanded client base to new offerings and then kicking-off The Spectrum thought leadership series, this year has been a big leap forward for Prism […]

This article was published originally on Marketing Charts in December 2021. Marketers are increasingly turning to videos to leverage video-focused social media platforms like YouTube and TikTok. In a recent survey, Vidyard and Content Marketing Institute found that 9 in 10 (88% of) organizations that use content marketing are using video for these purposes. The […]

In this Part 2 of describing our Brand DNA model, we focus on the building of a strong Message Platform for your marketing communications to stand on. As mentioned in Part 1, every company has a brand, and if you haven’t defined yours then your competition is probably doing it for you. Avoid becoming a […]

Every company has a brand, and if you haven’t defined yours then your competition is probably doing it for you. Allowing your competitors to define you in the marketplace is a dangerous omission in marketing strategy. In this Part 1, we cover the five elements of our Brand DNA model. If you aren’t actively managing […]

This article was published originally on Marketing Charts in November 2021. How are B2B marketers going about mastering a successful B2B account-based marketing (ABM) strategy? The latest report [download page] from Demand Gen Report, MOI, Rollwords, Salesforce and Triblio delves into this from a variety of angles, finding that most ABM marketers are creating assets tailored to […]

Short answer… it’s complicated! BUT it is possible and there are common sense strategies that work. Let’s attempt to demystify Google a little bit and turn an algorithm into a strategy. More often than not, when people reach out to us for help with Digital Marketing, one of their first questions is “How can I […]

In 1991, Crossing the Chasm was released and it quickly became the marketing Bible for technology entrepreneurs. Since then, Geoffrey Moore’s business classic has been updated twice and remains one of the most relevant pieces in the modern marketing body of knowledge. That is why I find it surprising that many technology marketers and entrepreneurs […]

Welcome to the first installment of The Spectrum! The Spectrum is where we break down marketing into a variety of topics that we hope will give you ideas, practical knowledge you can use, some entertainment and maybe some inspiration.   The idea for The Spectrum came from our client work. Our most successful clients are […]

Full-spectrum Digital Marketing solution delivers rapid results. SITUATION. An Energy Tech company was challenged to accelerate adoption of its innovative technology for reducing routine flaring and venting of natural gas. After acquiring a handful of small and mid-sized oil and gas producers as customers, new customer acquisition was slow going. As the competition grew, it […]