Services

A Comprehensive Suite of Services and Technology to Help You Achieve Your Business Objectives

Investor Relations, Marketing, Graphic Design, Financial Consulting, Branding, Media and Senior Advisory

Branding and Marketing

Every organization has a brand, and Prism Group’s proven strategies and methodologies can help you define yours before the competition does!

THOUGHT LEADERSHIP

In today’s competitive B2B marketing environment, Thought Leaders are the first to be recognized, seen and called upon when there’s a problem. Prism Group’s proven strategies help cultivate your position as a Thought Leader.

CONTENT MARKETING

Prism Group can help get buyers and investors to invite you into their offices and in-boxes with innovative and creative Infographics, Case Studies, Data Sheets, Brochures, Media, ROI Calculators and more!

BRAND DEVELOPMENT

If you don’t define your brand, chances are your competition is already doing it for you! Prism Group’s proven processes and methodologies extract and define the five elements of your brand, which become the foundation of your differentiated message to buyers and investors.

” IF YOU DON’T DEFINE YOUR BRAND, CHANCES ARE YOUR COMPETITION IS DOING IT FOR YOU. “

– Brilliant Marketers, Everywhere

Marketing Automation

Buyers and investors are increasingly turning to the web to research product offerings, investment opportunities and company reputations. Marketing Automation helps you leverage technology to build and strengthen relationships.

VISITOR ID

Go beyond Google Analytics with Visitor ID. Identifying 2x as many visitors to your site is just the beginning. Use behavioral-based tracking to truly understand what motivates each click. Receive a list of the day’s hottest leads right to your inbox and act at the just the right time to convert to sales.

BEHAVIORAL-BASED EMAIL AUTOMATION

Put an end to “email blasts” and start conversations that lead to conversions. Go beyond the functionality of traditional email service providers (ESPs) with “after-the-click” tracking for truly personal messaging. Send every lead just the right information at critical points in their unique buying process. Notify salespeople to act at just the right time.

ENGAGE LEADS AT CRITICAL POINTS

Powerful but easy-to-use rules engine simplifies marketing automation. Build buyer personas and use workflows to engage leads at critical points in their unique buying journeys. Receive a list of each day’s hottest leads right to your inbox, and act at just the right time to convert them to sales.

Identify hot prospects with lead scoring based on engagement, page tracking, fit and more. Widen your funnel with powerful tools built to convert leads to sales.

BUILT-IN AND 3RD-PARTY CRM

Track opportunities from creation to close with a bird’s eye view of your pipeline. Create custom deal stages, fields, filters and more to manage your unique sales process. Of course, you can always two-way sync data between SharpSpring and your 3rd-party CRM of choice.

” MANAGEMENT IS DOING THINGS RIGHT, LEADERSHIP IS DOING THE RIGHT THINGS. “

– Peter Drucker

Website Design and Development

Expertise to design, develop and host your website, and turn your online presence into an asset that strengthens your brand, highlights your competitive advantages and offerings.

WordPress

We use WordPress for responsive design, platform compatibility and ease of bringing in-house.

ADVANCED ANALYTICS

Go BEYOND Google Analytics with advanced capabilities to identify web visitors by name and reveal what they are interested in.

HOSTING

Our WordPress Optimized Blog Platform (WP-OBP) Plans provide the fastest, reliable, secure, and scalable WordPress hosting solution with built-in components.

” THERE ARE THREE RESPONSES TO A PIECE OF DESIGN – YES, NO AND WOW! WOW IS THE ONE TO AIM FOR. “

– Milton Glaser, Celebrated American Graphic Designer

Graphic Design and Illustration

A full graphics suite and inspired creativity to make your picture worth 1,000 words. We understand that messages, no matter how effective can fall flat if they are not supported by clean and professional graphics. You spend time and effort on your message, and brand… your graphics should back them up.

MAPS

Eye-pleasing maps  to quickly communicate your story using geography, including aerial and 3-D options.

TECHNICAL ILLUSTRATION

Creative and innovative graphic design for technical illustration, including 3-D subsurface graphics, offshore illustration and more.

GRAPHIC DESIGN

Engaging graphic design for websites, advertising, technical illustration, maps, business materials, trade show booths, booth design, PowerPoint templates and marketing collateral.

BRANDING & LOGOS

Inspired design for brand and logo development, to help your message cut through the clutter and be memorable.

Financial and Strategy Consulting

Experienced Counsel for Strategic Communications, and Evaluating High-Stakes Decisions.

STRATEGY

Prism Group senior consultants have counseled senior management teams and boards of directors on corporate strategy and assess the impact of different scenarios on corporate valuation.

VALUATION

Expertise in financial analysis and planning combined with a deep understanding of valuation helps you gain insight on how the market sees your value proposition, identify valuation gaps or brand premiums and focus on the core metrics driving your business.

CAPITAL RAISING ADVISORY

Prism Group Principals have relationships in the capital markets and with individual investors. We can prepare you to go to market.

AD-HOC ANALYSIS

Prism Group consultants have experience with financial analysis and planning, commodity price forecasting, fundamental analysis, M&A, A&D and other special situations.

FINANCIAL ANALYSIS AND PLANNING

Prism Group consultants have experience building models for strategic planning, capital allocation, sales pipelines and more.

ACTIVIST RESPONSE

Prism Group consultants have experience helping identify, assess and respond to activist engagements.

Media and Public Relations

Build Thought Leadership and reach the unknown prospect or investor by getting ink and being seen in trusted communications channels.

TRADE PRESS

Get ink on your unique solution in trusted outlets to build and strengthen your reputation in the market.

TELEVISION

Be seen and heard on trusted television outlets to reach the unknown investor and strengthen your brand reputation.

ONLINE

As audiences increasingly consume information online. Prism Group can help you manage your reputation, and distribute your story through trusted online outlets.

Investor Relations

A comprehensive lineup of essential services and technology needed to take your unique story to the investment community.

TARGETING

Prism Group helps you segment and target institutional buy-side, sell-side, retail and others likely to recognize your company’s value.

PRESS RELEASES AND CONFERENCE CALLS

Prism Group writes announcements and conference call scripts that strengthen your brand, give stakeholders valuable information quickly and reinforce your competitive advantages.

INVESTOR PRESENTATIONS

The Prism Group team has helped hundreds of companies develop compelling presentations that convey what makes your company different, complete with technical illustrations, graphics, maps and valuation analysis.

NON-DEAL ROAD SHOWS

Prism Group’s established relationships help put you in front of the right investors and analysts with a differentiated message.

ACTIVISTS

Prism Group offers technology-based solutions for identifying activist activity and manage ongoing engagement with shareholders beyond the press release and filings.

ANALYST DAYS

Prism Group manages the logistics, activities and event attendance. We help you develop an event-specific presentation and arrange face time with key media outlets.

MARKET SENTIMENT

Discover what the market really thinks of your value proposition, brand, assets, team and more through a confidential perception study. Trusted relationships with the investment community combined with confidentiality ensure you get the unvarnished truth and the situational awareness you need.

VALUATION

Expertise in financial analysis and planning combined with a deep understanding of valuation helps you gain insight on how the market sees your value proposition, identify valuation gaps or brand premiums and focus on the core metrics driving your business.