Marketing Strategy

Strategies for B2B Digital Marketing success

Hone your message, define your brand and create a marketing communications strategy aligned with your goals and budget. Prism Group integrates strategy, content development, technology and program execution to cost-effectively drive inbound leads and target high-value accounts.

Brand DNA™ Workshop

Prism Group’s proven process for extracting, defining and building the five elements of your brand and differentiated Message Platform – the foundation of Digital Marketing initiatives.

Thought Leadership

For marketing innovative technologies and ideas, we work with you to position your organization as a Thought Leader for taking the high ground in the Digital Marketing landscape. Thought Leaders are the first to be recognized, seen and called upon when there’s a problem, giving them a competitive advantage.

Account-Based Marketing (ABM)

Build relationships at high-value accounts, target relevant personas at multiple levels and convert single purchases into large program sales.

Demand Generation

Strengthen and recharge your sales funnel with Demand Generation strategies that build awareness, raise interest and generate inbound leads.

RightMark™ Name Workshop

Our RightMark™ Name Workshop uses proven conceptual models and methodologies needed to develop a memorable name for your product, service or technology offering.

Prepare to Raise Capital

Prepare to raise capital from investors to secure the financial resources for taking your business to the next level. We have built hundreds of investor presentations for startups and established public companies targeted to the investment community.

Benefits

Create a consistent and compelling brand.

Establish Thought Leadership.

Harmonize internal purpose and communications.

Optimize the allocation of your marketing resources.

Set the foundation for ongoing marketing success.

Integrate your sales and marketing functions.

Access the capital markets and persuade investors.

Recent Digital Marketing Assets